Carolyn Campbell, MA, CPPC

Own your bragging rights! Demonstrate your excellence and expertise.

1. Don’t do this alone!
The biggest mistake is to try and capture your value alone. This is not a time to be timid or vague. Get a support team.

2. Create a format that spotlights your strengths.
Get a resume book or go-on line to find a template that grabs you. Leave lots of white space. Make sure it highlights your expertise. Create a long-form resume, then hone it for the position you seek. Meld bullet points with concise descriptive sentences (versus lengthy paragraphs).

3. Create a power-punch purpose (AKA the objective)
• What do you really aspire to do? And for what results?
• Who is your ideal target market?
If you write your resume without having a clear objective in mind, it will likely come across as unfocused to those that read it.


4. Focus and highlight your accomplishments
List 10 highlights of your accomplishments. Don’t get stuck in listing details–think big picture. Use numbers, names and $ when possible.

5. Name what you’re recognized for.
This is not a time to be shy. Dare to name it. If you don’t know, ask people who respect you. Even if it is a new arena to you, translate your skills to match their needs.

6. Use strong language that highlights your strengths and impact.
This is a great time to use the dictionary and the thesaurus. For example, words like ‘develop’ are simply not strong enough to demonstrate your expertise and ability.

7. Adapt your resume to MEET THE NEEDS of your prospective employer or client.
Once you have this LONG document, you can tailor each resume you send to match the needs of that particular company/organization.